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Brand value and packaging

This will better highlight the characteristics of goods, more intuitive display of merchandise. In the highly competitive commodity markets, to make merchandise with the obvious visual features from other products, but also full of the charm of consumers, stimulate and guide the consumer, and enhance awareness of the brand of memory, which are inseparable from the design and color use. Japan's color experts Dazhi Hao color design based on his G has more than 300 brands in the world, 98 years turnover of 38 billion U.S. dollars worldwide,[link widoczny dla zalogowanych], it is registered in China Procter & Gamble Company, 1998 l7 brands rely on to record up to 90 billion yuan in sales. These companies and their brands are closely related, a total of one, can say: the brand is that these companies dominate the market killer. The value of the brand is not only reflected in the simple charm of goods added to make product proliferation, but also in consumer brand loyalty, and the resulting solid market share and help expand the field of branded products. Brand is no production date, and its wider concept than product, as long as the market changes according to constantly expand our product and brand to continue the long term, bring endless benefits for the enterprise. Today, many well-known companies make a big fuss in the brand, have adopted multi-brand strategy and a strong brand strategy group to occupy as much market share. No matter what strategy to capture the market for a brand, it is important that the packaging of goods under the brand. From the trademark, logo, color,[link widoczny dla zalogowanych], shape and material composition to hand, in considering the basis of product features of the design elements to coordinate with each other, which highlight the pattern and color design is an important factor in individual commodities. Patterns in the photos, text and background of the configuration, you must pay attention to the center to attract customers, direct marketing brands. Packaging design for the customer than to stimulate a clear recognition of the brand; 2, is a good symbol of Merchandise; 3, if the harmony with other design elements, effectively said that the quality and quantity of goods; 4, whether the goods Buy acceptable levels; 5, whether it is a high luminance, and can have a good background on the role of the text; 6, the effect of a single package with a number of stacked packaging effectiveness; 7, in different markets, different display whether the environment is full of vitality; 8, the color of goods not subject to color management and printing is limited, the effect as one. This includes the use of eight basic color range. Psychological experiments show excellent memory of people of color with the other memory. Many well-known brands in the packaging design has taken advantage of the strengths of color, such as: Kent (KENT) cigarette packets over the body is white, a white castle stands in a white being, adding to a golden Camel (CAMEL) is a pale yellow background cigarette box,[link widoczny dla zalogowanych], implying that the vast desert. Background pattern on the ancient pyramids and palm trees on behalf of the East, giving a mysterious and original feel. Such packaging colors are refined to create a feeling of elegance. Another example is the mineral water bottles made from the blue, suggesting the cool and pure, and transparent plastic bottle with a full display characteristics of the product. Rose to the height of the brand to design, must be the future of the brand and operation of long-term plans, and must have family consciousness. Take for instance the brand P & G,[link widoczny dla zalogowanych], Procter & Gamble are all multi-brand into the market reputation in the market,[link widoczny dla zalogowanych], all brands have unique characteristics, such as: Head & Shoulders gives a refreshing feeling of the plain, more strong colors of sand Xuan then gives a sense of maturity, Tide detergent Zeyi bold use of color made a very good shelf life benefits. They show people a different look, but because of P & G's reputation soon gained the trust of consumers. Today some companies started to enter the survival. Economists suggested that brand is the ticket into the twenty-first century. Today, mankind has entered the twenty-first century, this century will be more brutal market competition. How to create brands, intellectual commodities under the brand design, brand development, while relying on the development strategy is of great practical significance for each business event. -. . . ---. -. -. -. -. -. ... -. -. -. -. --. -. -. -. A -. -. -. -. -. -. -. /} 20024 China Packaging 67

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