www.bewet.fora.pl

qzqsswvy

McDonald's policy makers are not unaware of the existence of the crisis as early as the summer of 1997, McDonald's management to the company was reorganized so that the former general manager of early retirement, replaced Greenberg. Greenberg took the beginning of the introduction of a number of external managers, he is also more adept at communicating with subordinates. At the same time, Greenberg redrawing business area, five newly appointed Regional Manager reporting directly to General Manager. Greenberg hopes to build more small branches, and further devolution of power to revive McDonald's former glory. Institutions and organizations for the reorganization of the McDonald's is indeed an improvement, but not enough, McDonald's needed is a more substantial changes, the need is to change the conservative management style and management thinking, but in this McDonald's did not seem to change .
U.S. has an annual turnover of over 2 billion U.S. dollars of the fast food company; Boston Market chicken restaurant in the much higher market share, its sales have doubled; to salads and fresh food known fast-food chain the number of fast-food restaurants to a rate of 12% per annum; McDonald's rival Burger King fast-food company McDonald's in the hands back from a lot of market share; many non-fast food restaurants have begun to provide fast food service, coffee shop and deli are also many McDonald's inserted a leg and took away a lot of guests.
background

global fast food industry, McDonald's has recently announced major personnel changes: the end of CEO Jack Greenberg to step down from the already veteran of the Country Life Resurrection 吉姆坎塔卢 wave back at the helm. Meanwhile, the company president, Europe and Asia-Pacific Division Charlie Bell was promoted to Group President and Chief Operating Officer. Prior to this, McDonald's has announced the closure of 175 of poor management and the global fast-food stores, lay off 400 to 600 people, while the withdrawal of the Middle East and Latin America, three countries, business, stop in 4 countries of the
frequently making mistakes
world's fast-food industry, Why such a high occurrence of shock? Why CEO Jack Greenberg sixtieth helpless surrender the reins? The main reason for these problems is the McDonald's management failures.
Although sizable expenditure, but did not make the McDonald's core business has been refreshed. Global same-store sales decrease of 1.9%. Because Britain and Germany, two McDonald's continued economic weakness in key markets, the European same-store sales were down 1.9%. European year of 2002 same-store sales growth of 1% of global same-store sales fell 2.1%.
took office earlier this month, McDonald's chairman and chief executive of McDonald's does not provide JimCantalupo said earnings forecasts for 2003. But recently he acknowledged that McDonald's has been unable to maintain past levels of growth. McDonald's business taking into account the size and nature of business, earnings per share growth of 10-15% of the target is unrealistic.
Secondly, the increasing incidence of
cultural conflict. McDonald's is the world's largest multinational fast-food chain, representing the American culture around the world may face different ethnic and religious confrontation in the culture, which is particularly prominent in Muslim countries. With the deepening world economic integration process and the commencement of a conflict of interest, . McDonald's also known, became angry people With the spread of terrorism, especially the
its three global Humanity, ecological environment and traditional culture of the region had been neglected by people of these things have become more important. Especially in developed countries,[link widoczny dla zalogowanych], people began to reflect on the great legacy of the industrial age production and way of life. Represented by McDonald's fast food culture, and of course to become one of the objects of reflection. October 16 each year and even become a
getting worse, the marketing face market challenges. McDonald's advertising was originally a magic weapon, but in recent years due to frequent changes in advertising language and other reasons, resulting in ineffective advertising, a lot a lot of dollar boondoggle.
Third, the advertising effect
Star deer
, customer satisfaction is plummeting. McDonald's too fast as foreign investment, leading to significant decline in customer satisfaction and market share are declining. McDonald's in 2002, before the reduction in expansion plans, the new McDonald's outlets in the world's fastest time was 3 hours per family. However, from 1987 to 1997, although the McDonald's outlets increased by 50%, but total sales fell 2%, a single branch of the sharp decline in profits. McDonald's to open outlets blind franchise also caused the dissatisfaction of many, that is not the right place at the McDonald's opened a lot of inappropriate branches.
order to stimulate sales in Europe, McDonald's will launch a total of 2.99 billion euros (3.21 billion U.S. dollars combined) of the marketing plan.
reform without success
One is blind to open branches
Fourth,[link widoczny dla zalogowanych], the diversity of solutions for customers, weakening of the McDonald's core beliefs. Franchise of the total number of fast-food chain McDonald's 3 / 4, since Greenberg in 1998 since he took office, franchise stores have more autonomy than ever before, are free to make from marketing to specific menu items a series of decisions , which greatly weakened the McDonald's family heirloom has been proud ---
Howard also said that McDonald's leadership is reviewing all aspects of the company's aim
addition to economic and market factors affected by the impact, McDonald's also faces a more complex social problems, deteriorating business environment.
McDonald's appears
loss per share of Wall Street, McDonald's will be the original estimate of 5 cents to 6 cents,[link widoczny dla zalogowanych], but the number of actual expenditure to the 4th quarter loss per share reached 27 cents. Same period last year, McDonald's earnings per share of 21 cents, net profit of $ 271,900,000. Excluding special charges, earnings per share of McDonald's 25 cents short of Wall Street expectations.
link
McDonald's Q4 revenue up 3.4% to 3.9 billion. System-wide sales rose 3.7% to 104.9 billion U.S. dollars.
this item is Rise to a A series of losses caused by McDonald's management system and personnel changes. Such as the new president and new chief executive, the new Operations Manager came to power.
operating environment

like a McDonald's today's large global companies, and more like a Currently, McDonald's senior managers mostly in the presidency when Richard Nixon in the McDonald's work. McDonald's 15-member Board of Directors, 2 / 3 is the current or former managers, salesmen and raw material suppliers. McDonald's believes in the Due to ideological conservative, McDonald's senior long-term lack of a sense of crisis, but more willing to lie on the glorious achievements of the old, arrogant, lazy.
burned
McDonald's new leadership team has recently rejected the global networking project 30,000 fast food restaurants offer. Because the project is expected to spend millions of dollars, the company principle of cost savings,
competitors rise
first ever loss
McDonald's spokesman Lisa Howard
McDonald's new executive management
said 30,000 fast food network in 1999, the proposal has been proposed, but has not been any real action. Cancellation of the project meant to save millions of dollars. Because the project in the short term benefits to the company can not and can not change the current financial situation.
Second, the price war, failed to significantly increase the number of consumers. In 1998, McDonald's performance again and again fell, causing panic in high-level managers, they desperately trying everything, held up the full price of the magic, the price war. McDonald's lowering the price of the old customers get benefits, but did not attract more potential customers,[link widoczny dla zalogowanych], and even the general public had a poor sales prices and poor quality goods association. Therefore, the McDonald's price cuts but caused greater performance decline.
McDonald made some reforms in recent years,[link widoczny dla zalogowanych], looks more like a whitewash, and not much substantive change. Moreover, weakening the control of the reform Greenberg, McDonald's has shaken the brand based on the country. McDonald's placed in front of the road there are two: either to continue the rapid expansion of the relaxation of monitoring franchisees, McDonald's weakened standards; or guarding the family heirloom, to the strict standardization of the way, sacrificing some of the speed of expansion, and do not mind occasionally too make a scapegoat.
Fourth confrontation with the ILO. In the McDonald's philosophy, there are employer of choice. However, this commitment is being questioned. History of McDonald's half a century was the result of a wide range of labor relations, which a few years ago McDonald's expansion on the global scale. Increase the freedom of franchise operations, while McDonald's management failed to keep up with the franchise, franchisees can not involve more about Thus, ignoring the interests of the workers if stores like there's problems, McDonald's will bear the brunt, as the
is more into the company under new management system. Cancellation of the project is the

the past decade, McDonald's can not keep up the overall growth in operating profit rate of inflation, the average profits of individual stores also declined substantially, and this downward trend is an increase of 50% in the case of branches occurred. McDonald's net profit in 1998, also up to 19 billion, but net profit to plunge after 3 years to 16 billion U.S. dollars, it has always been proud of the international fast food business also saw a decline. McDonald's poor management has fully reflected in the stock market --- 4 years since 1998,[link widoczny dla zalogowanych], the company's share price had fallen by 70%, the stock market lost nearly 200 billion dollars.
McDonald's (McDonald'sCorp.) appear first quarterly loss ever. The company closed more fast food restaurants, and aggressively cut costs, the resulting large expenditures to the latest quarterly loss amounted to $ 343,800,000.
first fast-food affect the health of consumers. Have occurred more than obesity lawsuit against McDonald's incident, such cases may develop into a class action, if the plaintiff wins the case, McDonald's will face a huge compensation. In China, the media have reported that McDonald's
While still has the world's fast-food McDonald's McDonald's increasingly recession, competitors get a rare development opportunity and market space, have seized from the McDonald's a huge market profits, leading to McDonald's in the U.S. market share continues to drop. Currently, McDonald's U.S. market share has dropped to 43%.
McDonald's conservative thinking in the operational performance of a single species diet, suited to the tastes of modern consumers. McDonald's seems to be losing the ability to grasp the trend of mass consumption, and its core recipe remained unchanged for decades, more and more from the food they sell the public welcome. McDonald's challenge is daunting. The U.S. market has severely saturated; past human praiseworthy fast, friendly service is now a popular and dependable; consumers more and more attention to the freshness and taste of food, which neither is McDonald's good at it. Since 1983, since the introduction of spicy chicken, McDonald's successor is not as popular as its any kind.
expenditures totaling $ 810,000,000, 52 cents per share. New spending is mainly derived from off fast food and a long-term scientific and technological projects offset the expenses. The number of McDonald's fast food restaurant off of 719, more than the originally planned 517. Most of them off the fast food restaurants in the United States and Japan. Other expenses related with the restructuring and exit the market.
order to change the business of the McDonald's in October last year, has announced plans to turn off the poor operating results of the 175 fast food restaurants. Meanwhile, the company should also abolish the 400-600 jobs.