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UFC is of borderline relevance in The Land of the Rising Sun. This isnt to disparage the UFC, which has done a great job growing MMA in North USA and parts of Europe. Its an effort to put Dana Whites claims of Zuffas inevitable worldwide dominance into outlook.
Here are the three essential qualities for act business in Japan [link widoczny dla zalogowanych], by with an analysis of what they average to Zuffas efforts to establish the UFC mark there:
Group Orientation/Collaboration: Japanese businessmen are notorious for sublimating their individual genii and personalities to the greater nice of the team. Furthermore, Japanese business places a great accent on teamwork and collaboration. For US businesses seeking to enter the market, a definite degree of partnership with existing Japanese firms is virtually de rigueur. MMA fans tin penetrate the biggest problem Zuffa may face from a mile away"their reticence to enter into co-promotional concerts. While their public despise for co-promotion was a major sticking point in their negotiations with Fedor Emelianenko, it may very well be a circumstance that they didnt want to do business with M-1 Global. To a certain amplitude, its tough to blame them. On the other hand, the UFC worked with Germanys largest concert promoter (MLK) to enter that mart with a fair degree of success. Theyd be well informed to quest some sort of a partnership similar to their German initiative to help flat their direction into the Japanese market.
Hierarchy: Japanese business and, for that material, Japanese mores, is almost ridiculously hierarchical. The societal reverence for age, experience and accomplishment in Japan is well known, and thats constantly a difficult conception for American companies and businessmen to grab. Much of the cause for this is the relative openness of US culture, especially as it relates to business. US businesses adore mavericks and Horatio Alger stories. That accounts for many of the business medias charm with Dana White and theyre rapid to celebrate how a sometime aerobics professor is now the maximum mighty male in MMA and the driving force of a billion dollar corporation. That storyline doesnt play as well in Japan, whatever. One reach would be for White to take a back seat in UFC efforts to enhance in Japan in prefer of Lorenzo Fertitta"who has much more conventional business experience from his time in the casino industry"and maybe Marc Ratner, widely respected for his time at the Nevada Athletic Commission.
Respect: Even within seedy ingredients like fight promoters"and even the underworld"esteem in business dealings namely required in Japan. In a typical Japanese business deal, the 1st few conferences arent planned for anyone substantive decision production to take location. Instead [link widoczny dla zalogowanych], theyre secondhand for appraisal of your professionalism or, as the Japanese like to put it, apt determine your suitability for conducting business with. Considering namely Dana Whites premier presentation to the PRIDE staff and to the Japanese fight public was a reception conference where he made the statement"extra in reference to the proposed bouts among UFC and PRIDE fighters than everything another"Were working to kick your ass. At that moment, PRIDE as a improvement died. The human that worked for PRIDE had not interest in aiding White profit from the improvement. More significantly, he became mini extra than a clown to the Japanese public"like Money From Government Grants shill Mathew Lesko without the funny suit. To succeed in Japan, the UFC must fulfil that theyre not considered a important fight promotion in that country. They must know that theyve got to obtain over a skeptical public, but ahead that they must triumph over a skeptical Japanese business community.
Dana Whites fanciful stories approximately Yakzua bandits out of Quentin Tarantino movies might beguile his sycophants in the MMA media, but countless US companies including fight promotions have done business successfully and profitably in Japan. Properly promoting stars like Yoshihiro Akiyama will help, but the merely way that Zuffa will be proficient to become a element in t