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Packaging Design color application

Natural feeling. Green symbolizes natural, life, spring natural peaceful among through issued vigor, Fuji adopt green,[link widoczny dla zalogowanych], probably implied Fujifilm shoot photos realistic naturally mean. Yellow represents pleasure, sprightly, warm and smart. White symbolizes peace, purity. Black symbolizes seriousness. Black eternal and noble, so wine mostly black bottles costumes. But China funeral multi black white, Therefore both mix must be careful. Second, packaging color utilization in pleasant problems color only related to commodities display effect, and different color make people produce different feelings and Lenovo, colors use a whether pleasant problem. Human organism including physical, psychological, emotional and spirit a coordinating whole color human organism impact will involve various areas such affect human the function, enhance blood circulation; cause muscle different degrees tension reaction; affect brain cortex, heart rate, respiratory and other autonomic nervous system function,[link widoczny dla zalogowanych], causing people aesthetic and emotional reaction. So if designers Packaging Color grasp and their applications can directly reflect items some characteristics can and buyers reach spiritual collision and tacit to buyers comfortable pleasant, then this commodity likely become purchase who preferred commodity. In reflecting commodity intrinsic quality regard, species important means, cakes other foods color packaging multipurpose yellow is fragrance symbol; tea, coffee, whiskey, beer other beverages multipurpose brown, people feel rich; carrot l, juice packaging orange yellow, milk use milky, toothpaste leather general use white, cosmetics lemon shampoo packaging design into tartrazine ... ... these exploit commodity itself color in packaging use of color reproduce approach most give people Fauna homologous Lenovo, people in physiological and psychological generate coordination, produce purchase desire. Course, there opposite phenomenon. Like beverage mineral water and pure water in packaging use of color often non blue namely green, while Wahaha purified water boldly use red seems people in a red Tongtong, fiery environment,[link widoczny dla zalogowanych], go think quench pure water, results quickly swept across. Packaging color design also according consumers different customs, grade demand and age, gender difference, stressed color agreeableness. In Tibet, white symbolizes holy, while in domestic most areas white again funeral use color, use should consider regionality; male elderly product packaging, color should pursue stable, dignified, tasteful; while female, young product packaging, color should pursuit romantic, warm and lively; children product packaging, color should focus bright, jumping, lively, bright. III color national appreciation custom color national appreciation custom very complicated. Because historical, social reasons, a color will has special implication and symbolic. Example Chinese nation history long respected yellow, depending yellow powers noble symbol imperial color. Indonesia an island yellow represents clean, noble, moral noble people be known with But in Western, yellow often contain -. Lower indecent meaning those sea pirates a literary publications music called Many Arab countries Islam countries respected green, their flag, monasteries decorative use green, green implication war victory God Juanai. Some Colours are for a ethnic or geographical people taboo. In festivals China general Jiyong white, Egypt Jiyong blue, Pakistan Jiyong yellow, Peru Jiyong purple. In China export commodities, packaging design color must meet other countrymen psychological needs such in America every month season color, generally: January gray, February Tibetan color, March silver April yellow, May light purple June pink,[link widoczny dla zalogowanych], July blue, August dark green, September golden yellow, October brown, November purple, December red. Belongs season commodity, packaging adopted corresponding color, there conducive merchandise. Short,[link widoczny dla zalogowanych], packing color use not blindly, coping national psychological factors and social factors comprehensive meticulous know so design packaging color win consumers. pACKAGlNG mouth ESlGN

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