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Of course the downside could be that such a move would leave it more susceptible to cancellation as it was no longer a mainstream programme for its national audience and as such once the international contract ends, in this case with Channel 5, there is a strong possibility that the soap would likely end too.
Network 10 has gone into a partnership with CBS from America in order to boost up the content of the new digital channel and placing Neighbours alongside shows like NCIS, Medium, Dexter or 90210. The other main show to make its appearance on 11 will be the Simpsons as the channel is geared at a younger demographic than 10 is aiming to attract.
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In Britain, Neighbours still commands a decent fanbase since it moved to Channel 5 from the public fee paid stable of the BBC. Whereas in Australia viewing figures are generally in the 600,000 mark in Britain the numbers are 1.4 million viewers, according to BarB. Therefore it is still important for Freemantle Media to continue to produce Neighbours since airing it in the UK provides the actors with the opportunity of future work elsewhere [link widoczny dla zalogowanych], notably in the UK but also in the US. It is unlikely therefore that the change on Australian television marks the end of the soap, as British television continues to support the soap and Channel 5 still have an ongoing contract with it for 8 years, having only acquired the soap a short time ago.
The concern with the move is that by gearing to a younger demographic, Neighbours will become a teen show and as such be unable to attract recognised adult actors who may look to add substance to the content on the show. The aim may in fact be to catapult more young actors into the limelight and as such the content could be geared towards teen based storylines.
Since 1986, television soap Neighbours has created a life for the fictional residents of Ramsay Street. It has also created major movie and television stars from complete nobodies who have since garnered accreditation on the global stage. With the emergence of the digital age [link widoczny dla zalogowanych], the producer of Neighbours, Freemantle Media, has seen Network 10 decid to make the soap the flagship show of its new digital channel, 11, which will start broadcasting in 2011.
In fact in the new digital age, moving Neighbours to another channel is not really that unexpected, as the idea of just one channel is no longer relevant and such a move could allow it to develop storylines more inclined to its international audience which are realistically funding the soap. Network 10 needs the show to continue to be made in order to score the Australian content and drama points required for it to hold on to a broadcasting license.
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