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Yangcheng Evening News reporter Sun Jing

today Aspect

□ what people in the consumption of luxury goods? They buy luxury goods? How consumption of luxury goods?
□ buy luxury goods in Hong Kong cheaper, why would they spend money in Guangzhou?
consumption of the rich always attract people's attention. In Guangzhou, the current top of the shopping district --- Central City East district, not beginning of the year to 20 years, staged two days of continuous consumption of the rich event: a record 1.5 billion charge for one night of which 35 million yuan VIP consumption staggering luxury; another two hours to spend there Guangzhou Hawker hundreds of million to buy luxury goods scene.
Yangcheng Evening News reporter activities from two New Year to thank the organizers of VIP --- La Perle Guangzhou Friendship and was informed that the luxury market in 2010 and presents more than 25% annual sales growth, far higher than the department store industry growth rate of other consumer goods and luxury consumer group is also expanding.
how rich Guangzhou consumption of luxury goods? Reporters in the days of the investigation to find some answers.
market

alternative under the shadow of the economic crisis hot:

a shop in Guangzhou, sold 1.5 billion a day

economy has plunged into crisis, and soaring domestic prices. We had expected the mall's sales up 15% -20% growth is very good, which know the second half of last year, sales gains across the board all the way, eventually driving sales throughout the year growth of up to 25% or more.
and La Perle also has a lot of luxury, Guangzhou Friendship sales of luxury goods in 2010 increased by about 28.6% more than the average increase in department store type merchandise. , as the representative of the luxury jewelry imports, an increase of more than 35%, of which, Cartier, Piaget and other famous jewelry, Chopard, Rolex, Omega, Tudor watches and imported cosmetics brands such as La mer, Chanel and so on achieved excellent sales results. The most memorable is to Jiangguo Yuan on May 25 at the Central City East, Guangzhou Friendship Store to do the annual appreciation of the audience VIP discount promotion: luxury consumption of up to 3,500 yuan.

, a Guangzhou Hawker took his post-consumer exchange for the hundreds of Duijiang Quan Duijiang to La Plaza Service. According to the staff of a rough spot Duijiang accounting, in accordance with the consumption of 5,000 yuan for a Dui Jiangquan calculation, the guest spend at least a hundred million to buy luxury goods.

buy designer bags for half an hour spent over 100,000 yuan

the same night, a couple from the Sanshui in less than half hours are spent over 100,000 yuan to buy designer bags and shoes. things like the limited edition, so back out to different. Recently, I fell in love with a Hermès bag, priced at 12 million in a still earlier order.
130 million sold a bag

Currently there is a store 1.47 million package, VIP customers has been set. are hand-made, a bag of the completion time of 3 months, so, usually in order after a few months to take to arrive.
specialized collection of the world watches

friendship in Guangzhou, Vacheron Constantin counter [link widoczny dla zalogowanych], a sales staff, told reporters that a special collection of watches like the VIP, Table to paragraph should inform him that he look at the table, just like it, never ask the price to buy it. He himself had a collection of twenty seventy-eight expensive watches, from several hundred thousand a piece into a few hundred million He just likes to buy the world's top ten brand name watches.
Secret

Guangzhou luxury consumption growth for two reasons

In fact, due to appreciation of the renminbi to Hong Kong to buy such luxuries can save 20% money. Why are these Hawker still willing to spend money in Guangzhou?

and GELVAN ONG said, seeing the Mainland market continues to expand, luxury goods providers are also brains to minimize the price advantage of Hong Kong, such as some luxury brands in Guangzhou than in Hong Kong but also the style new, but some styles unique to the Mainland.
This may be a luxury in Guangzhou in recent years, a growing consumer group one of the reasons.
five Hawker spend at least 25 million yuan a year

friendship data, according to its VIP customers to double-digit growth every year, while department store sales for VIP customers more than 60% contribution rate, the figure in the La Perle is 70%. Therefore [link widoczny dla zalogowanych], for the maintenance and selection of VIP customers has become a required course for high-end business.
provisions, such as Guangzhou Friendship Company, Diamond VIP bonus points accumulated within the validity period of 15 or more can apply for the card extreme; La Perle VIP must be a one-time spending 25,000 yuan or 50,000 yuan a month is enough cumulative consumption qualifications. . This is reflected from a side chasing more and more rich people in Guangzhou luxury consumption.
cycle of the Chinese luxury goods

2008 financial crisis, the global luxury goods consumption growth is declining sharply, Chanel Group therefore lay off 200 employees accounted for 1 / 10; French fashion brand Christian Lacroix Haute filed for bankruptcy protection; British luxury Waterford Wedgwood ceramics company filed for bankruptcy protection, the U.S. private equity firm KPS acquisition of part of its global assets, including the Hong Kong subsidiary. In China, the luxury goods market trends and why was it on?
senior executives, senior luxury GELVAN ONG analysis, on the one hand people's awareness for luxury goods continues to increase. On the other hand, China's economy has been rapid development in recent years has encouraged a rich. Hoogewerf There are two types of people in China [link widoczny dla zalogowanych], first as a family of reform and opening to get rich first, they have accumulated 30 years of great wealth, especially in the child born after 1980, the second generation rich, they are often in the top luxury goods consumption as a vanguard role. The other is the white-collar and gold collar fashion, the proportion of their consumption of luxury goods are often used to account for total personal income in the very high percentage.