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R.J. Reynolds Tobacco Co.,[link widoczny dla zalogowanych], seller of famous [link widoczny dla zalogowanych],[link widoczny dla zalogowanych], has started a nationwide marketing campaign for Camel Snus encouraging smokers to try them as opportunity to have nicotine shot anywhere.
David Howard, RJ Reynolds communications manager,[link widoczny dla zalogowanych], admitted that it is Reynolds’s first campaign intended particularly for encouraging current and former smokers to turn to Camel Snus. “Many adult smokers decide to stop smoking on the eve of New Year,” Howard stated. “For those trying to quit smoking,[link widoczny dla zalogowanych], but still willing to enjoy tobacco,[link widoczny dla zalogowanych], we’re offering an option.”
Camel Snus ads do not feature any claims of potential lower health risks resulting from the switch.
Some anti-smoking organizations are urging the American Food and Drug Administration to permit the marketing of smokeless tobacco as reduced-harm products in case it is scientifically proved. For example, a survey of smokers aged between 18 to 70,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], carried by the University of Minnesota Tobacco Research Center, discovered that quit levels for Camel snus are similar to those resulted from using nicotine replacement therapies. Other anti-smoking groups strongly oppose new smokeless products and their marketing under famous cigarette brands as they entice youngsters into smoking.
Bill Godshall admitted he is eager to see if the FDA attempts to state “that Reynolds’ new campaign makes Camel Snus an unapproved and unregulated smoking-cessation therapy.” He added that the agency has made similar claim when dealing with electronic cigarettes.