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As you’d expect,[link widoczny dla zalogowanych], aside from the look of the shoe, the Air Jordan 2011 also continues to push the performance/technology envelope. In addition to being incredibly lightweight and breathable, the functional highlight of the 2011 is the newly introduced option of two sets of swappable insoles, featuring two different types of cushioning engineered to meet different on-court needs depending on body type and style of play. Consumers are encouraged to figure out whether the “Quick” (Zoom Air) or “Explosive” (Max Air) is a better fit and feel for them, marking the first time that a singular basketball shoe has offered the opportunity to explore both of these different possibilities.
Both sets of insoles come with their own individual bag, housed along with the shoe in an all new white box sporting a large black Jumpman on the top and a “Choose Your Flight” invitation printed inside the box top. Whether it be the intriguing insole options or streamline look, take it from us that the Air Jordan 2011 is worth a look when it hits retail next month. Jordan may have missed the mark for some with recent releases, but with its tastefully minimalist aesthetics and anticipated performance potential,[link widoczny dla zalogowanych], the AJ 2011 is looking like a definite step in the right direction for JB. Keep reading for a detailed look at the first four colorways,[link widoczny dla zalogowanych], as well as some dismantled sample pieces and original Tinker Hatfield sketches, and stay tuned tomorrow for our in-depth interview with Air Jordan 2011 co-designer Tom Luedecke.