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Since then, tobacco and public health experts have said that menthols should be banned, too ― or at least regulated more strictly. The FDA’s new tobacco advisory committee is currently sifting through the evidence. Short of an outright ban on menthol cigarettes, the FDA may decide to regulate their marketing and even the menthol content.
The FDA committee has scheduled a second meeting on the matter in mid-July,[link widoczny dla zalogowanych], although the committee’s final recommendation isn’t due until March 2011. But are menthols really worse than non-menthol cigarettes? The committee’s task won’t be an easy one. The opinions that physicians, public health experts, and tobacco executives have regarding menthol cigarettes seem to be stronger than the research supporting them.
Stebbins described the new packaging as having “a fresher, cooler color pallet that menthol smokers respond very nicely to” and said it will also “tell the story of the product within,[link widoczny dla zalogowanych],” using the Camel mascot. Stebbins also said the name of Camel Menthol Lights will change to Camel Menthol Silver; Camel Menthol will keep the same name. He added, “We will still have a couple of menthol products that are in the market that will not have capsules in them, but they are not a primary marketing emphasis….
That really just kind of depends upon the business opportunity in those markets and retailer choice about what they carry.” He said the product’s demographics are wide ranging. “Our testing indicates that the adult smokers who are interested span different age groups,[link widoczny dla zalogowanych], they span different brands that they buy from today and it’s male/female. It’s a very broad opportunity, and I think that’s mostly because it’s a provocative innovation.
We’re talking about a category, menthol cigarettes,[link widoczny dla zalogowanych], where there’s a lot of sameness, and Camel cigarettes is the exact opposite of that.” According to a Jan. 17, 1997 New York Times article, Reynolds briefly tested a menthol version of Camel in 1966,[link widoczny dla zalogowanych], but never sold it nationally. Camel Menthols were nationally launched in 1997. “I wouldn’t say it’s like taking the oats out of Cheerios,” Hastings said. Lorillard’s report to the FDA says in great detail that the company uses menthol only as a flavoring that smokers prefer.
Some scientific reports have concluded that menthol makes it harder for smokers to quit the habit. One study asserted that because menthol makes cigarette smoke seem less harsh,[link widoczny dla zalogowanych], a smoker inhales it more deeply. A report from the University of Medicine and Dentistry of New Jersey reported that the director of a tobacco dependence program, Jonathan Foulds, said: “These results build on growing evidence suggesting that menthol is not a neutral flavoring in cigarettes. It masks the harshness of the nicotine and toxins,[link widoczny dla zalogowanych], affects the way the cigarette is smoked,[link widoczny dla zalogowanych], and makes it more deadly and addictive.”