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PostWysłany: Pią 0:03, 04 Mar 2011    Temat postu: Marlboro Miles and Camel Cash tobacco marketing st

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One of the most successful advertising campaigns was Marlboro Miles, carried out by Philip Morris USA,newport cigarette, the owner of Marlboro, the best-selling cigarette in the world.
Though, the leadership of Marlboro brand in the international tobacco market was so strong that it needed no advertising, still the company launched a campaign which was bound to succeed.

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