 Wysłany: Pon 10:23, 14 Lut 2011 Temat postu: Supra Indy NS Learn SEO copywriting Supra EE Diab |
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| But should you?
keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns. Well, if you're already happy with the "snippets" of text that the search engines post from your page in any given search query, then there's no reason to have a Meta description tag on your pages. However, it's important to note that the snippet the engines use will vary, depending on what the searcher typed into the engine. In this case, I don't have the phrase "SEO copy" in my Meta description tag, nor is it anywhere on the page as a complete phrase. Because of this, Google has simply found instances where the word SEO and the word copy were near each other Supra Indy NS, and used the surrounding text as the snippet. Now, if I felt that "SEO copy" was a viable keyword phrase that people might be searching on, I may want to adjust my page accordingly so that the phrase appeared in my Meta description tag as well as somewhere in the body text for the help Again, this is not because it would help it to rank highly, but because I would receive a more suitable description that was more in tune with what the searcher was looking for. One can surmise that they might be more inclined to click on my listing in that For this type of search, Yahoo displays the Meta description info. It's important to note that generally the only people searching using URLs are site owners trying to see if their pages are indexed. Therefore, you shouldn't worry too much about what you see under those circumstances. I used to believe that the purpose of the Meta description tag was twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs). However, today it appears that, similar to the Meta keywords tag, the information you place in this tag is *not* given any weight in the ranking algorithms of Google, and only a tiny amount of weight in Yahoo's. What Is the Meta Description Tag? "Techniques: Search engine optimization (SEO) consultants who need to edit the existing copy of their clients' sites as a matter of course. ..." The Meta description tag is a snippet of HTML code that belongs inside the section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important. Not the best of snippets, to say the least. In other words, whether you use your important keyword phrases in your Meta description tag or not, it won't affect the position of your page in the SERPs for the words that are important to you. In fact, you could easily leave it out altogether. Let's take a step back and look at what the search engines show in the SERPs. It can get a little bit confusing Supra EE Diablo, but if you try out your own searches in the various engines, you'll have a better idea of what I'm talking about. The search engines are constantly changing this sort of thing, plus they all behave in slightly different ways, as you'll see in my examples. At Google, if you search for a site by URL like this: the snippet you see is the first instance of text on the page. Interestingly enough supra footwear, on my home page, an image alt attribute tag is the first instance of words "on the page," and that's what shows up as part of my "snippet" for this particular search. (The image is a clickable image, so this jibes with my other theory of Google indexing the words in the alt attributes of clickable images. See this forum thread from Dec. 2003.) So let's try something that a real person might search for when looking for what I have to offer -- how about "SEO copy"? In Google, my Nitty-gritty handbook page shows up second in the results with the following snippet: |
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