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<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%" height="26">Autor</th> <th class="thCornerR">Wiadomość</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>0423olkjy</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/subSilver/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Wysłany: Pon 13:51, 09 Maj 2011<span class="gen"> </span> Temat postu: Burberry Sunglasses Outlet Online What Do Your Cus</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">Actually, your competition can often lend a hand in this area… and without even knowing it! Many marketing pieces such as brochures,<a href="http://www.64cs.com/armani-sunglasses-for-mens" target="_blank" class="postlink">Armani Sunglasses Outlet Online</a>,<a href="http://www.ecda.or.th/board/index.php?topic=427246.msg461580#msg461580" target="_blank" class="postlink">Police Sunglasses Outlet Online Manifesting Your Heart's Desires (Issue 2)</a>, sales letters,<a href="http://www.64cs.com/burberry-sunglasses-for-" target="_blank" class="postlink">Burberry Sunglasses Outlet Online</a>,<a href="http://pokfr.info/blogs/pg/blog/0423olkjy/read/10144/mens-sunglasses-quick-organizing-tips" target="_blank" class="postlink">Mens Sunglasses Quick Organizing Tips</a>, or Web sites include testimonials. I’ve found over the years that this is an untapped source for “customer intelligence.” <br />"You had the product I wanted, it was in stock, at the lowest price I could find. There was no shipping charge or sales tax. Your website was easy to use; you followed up immediately by Email; I was able to track the shipment; and the product arrived on time and in good condition. What is there not to like?" <br />Look at this example from a Web-design site: <br />Here’s one more: <br />1. someone to express his vision in words <br />2. someone who understood what he had to say <br />Just as I did above, jot down specifically what impressed the customer in each case. Then look for trends. The more times a particular service is mentioned, the more importance it will hold. <br />This customer of an appliance-sales Web site was obviously impressed with: <br />"I’m truly speechless! I knew my site design was in need of revamping, but I never imagined how exceptional it could look. You have done an amazing job! The colors, the graphics, the layout… everything shows that you have a good understanding of my business and my target audience. You’ve made me look as professional as IBM! I often bring the site up in my browser just to remind myself that this really IS my site. I am a loyal customer and would not hesitate to recommend you to anyone in need of professional Web design services." <br />Here’s another one from a copywriting site: <br />Staying in touch with your customers’ needs should be top priority. When you take the time to understand what your customers really want, you stand a better chance of improving sales and increasing customer loyalty. <br />1. colors <br />2. graphics <br />3. layout <br />4. his target audience <br />5. professional <br />It’s not always an easy task. Sometimes discovering what your customers really want is like pulling teeth. It is imperative for any business owner who hopes to develop new products/services or to write effective advertising copy to know what is important to his customers. But when direct questions don’t deliver the results you need, what’s the next step? <br />Now, look back over your own business. Can you offer what your competition offers? Can you offer something better? Is there a way to improve your service in the areas that those who wrote the testimonials mentioned? If so, do it! <br />What do you think this customer wanted based on his comments? A few things he mentioned were: <br />This customer needed: <br />Doing a good bit of research into the testimonials customers give to your competition can shed a bright light on what they’re looking for. I’d recommend visiting several sites each week and creating a chart to track what you find. <br />"I just wanted to thank you for everything. Thank you for bringing my vision to life in words. Thank you for "getting" me. And thanks for your patience." <br />? 2004 <br />1. item being in stock <br />2. low price <br />3. no shipping charges <br />4. customer service <br />5. timely arrival</span></td> </tr> </table></td> </tr> <tr> <td colspan="2" height="1" class="spaceRow"><img src="http://picsrv.fora.pl/subSilver/images/spacer.gif" alt="" width="1" height="1" /></td> </tr> </table>
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