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<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%" height="26">Autor</th> <th class="thCornerR">Wiadomość</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>hfuerWEHUH</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/subSilver/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Wysłany: Sob 3:00, 26 Mar 2011<span class="gen"> </span> Temat postu: Nike Jordan 11 Shoes Recipe for an Ezine Ingredien</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">After you have clearly defined who your targeted readers are, the purpose of your ezine, and have a clear and compelling title for the ezine and the email subject line, you are ready to develop your content writing skills. <br />Content is King AND Queen on the Web. Your first contact with Internet visitors is most likely when they land on your website,<a href="http://www.two-jordans.com" target="_blank" class="postlink">Jordan Classic 82 Shoes</a>, blog, one of your articles, or a landing page you’ve written. Your words act as doorman, receptionist, host, and sales team. <br />How you write and what you say is responsible for first and lasting impressions with a prospect. So how do you write valuable content for your ezine? <br />Here are 10 short tips for writing good content: <br />1. The reader comes first; address their pain, their wants, and their challenges. <br />2. Break your writing into short sentences, make shorter paragraphs, and use subtitles. <br />3. Use simple words in place of longer, more sophisticated words; avoid technical jargon and insider phrases and acronyms; don’t be afraid to use emotionally strong words. <br />(NOTE: Use the test for readability in Microsoft Word under [Spelling and Grammar] [Options] [Show readability statistics] and make sure you are writing at a about an 8th grade level.) <br />4. Be specific, give clear examples,<a href="http://www.two-jordans.com/jordan-team-elite-ii-85" target="_blank" class="postlink">Jordan Team Elite II Low</a>, tell stories, and be authentic. <br />5. Get straight to the point, don’t meander, don’t talk about the weather or other fluff. <br />6. Write in a friendly, personable, conversational style; share personal stories as long as there is a point that readers can apply themselves. <br />7. Avoid hype; to see if it sounds like a commercial instead of a conversation,<a href="http://www.two-jordans.com/air-jordan-11-44" target="_blank" class="postlink">Nike Jordan 11 Shoes</a>, read it aloud. Remember, you are building relationships and educating readers, not overtly selling to them. <br />8. Avoid sexist language, local and ethno-centric references since ezines reach a global audience. <br />9. Proofread your copy for errors; better yet, get it professionally edited. Typos and grammatical errors can turn customers away. <br />10. Always include a call to action; ask your readers a question, ask their opinions, or to otherwise interact with you. This creates connection, providing you can follow-up. <br />More on the call to action later. <br />Marketing Sherpa, a leading email and web analytics firm, has done tests on email effectiveness. Here’s what PresidentAnne Holland reports on one such test: “My favorite result -- copy writing really, really matters. The top three best ROI tests were more to do with words (copy, offer, subject line) than they were with design or graphics.”</span></td> </tr> </table></td> </tr> <tr> <td colspan="2" height="1" class="spaceRow"><img src="http://picsrv.fora.pl/subSilver/images/spacer.gif" alt="" width="1" height="1" /></td> </tr> </table>
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