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<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%" height="26">Autor</th> <th class="thCornerR">Wiadomość</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>greenlity</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/subSilver/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Wysłany: Czw 3:17, 17 Mar 2011<span class="gen"> </span> Temat postu: Staying the course on quality golf clubs - chicago</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">In 1990, David Glod designed the first wide-sole, cavity-back iron for his <br />then fledging company, Tour Edge. The club caught the attention of Ping <br />founder Karsten Solheim, whose irons revolutionized the game in the 1980s. <br />"One day, Karsten came up to me and said, 'You know, you're infringing on <br />my patent,'" Glod recalled. " 'But you're so small,Nike Metro Plus, I don't care.'" <br />Glod can laugh about that conversation now as he walks through his <br />state-of-the-art 55,000-square-foot facility in Batavia. Tour Edge definitely <br />isn't small anymore. <br />The company Glod launched out of his Warrenville condo in 1986 has grown <br />into one of the biggest success stories in the golf equipment industry. <br /> <br /> <br /> <br /> <br /> <br /> Need basic training in SEO and social media? Sign up for 435 Digital seminars at Tribune Tower >> <br /> <br /> <br /> <br /> <br /> <br /> At a time when many manufacturers are struggling with sagging sales -- or <br />even going out of business -- Tour Edge continues to post annual double-digit <br />percentage increases in sales. Glod won't disclose actual figures, but <br />industry estimates put revenues at $25 million to $30 million. <br />According to Golf Datatech, a firm that monitors equipment sales,Nike Classics Shoes, Tour Edge <br />ranks in the top 10 in market share among companies for woods, hybrids, irons <br />and putters. Its clubs are sold in more than 40 countries. <br />That might come as a surprise to some people since Tour Edge doesn't have <br />instant name recognition. Glod doesn't believe in shelling out millions to top <br />stars like Tiger Woods (Nike) and Phil Mickelson (Callaway Golf) to get them <br />to use his clubs. Also, viewers won't see ads for Tour Edge airing on <br />tournament broadcasts; the company has a relatively modest advertising budget. <br />The approach has allowed Tour Edge to stick to its mission. <br />"Produce top quality products at a reasonable price," Glod said. <br />"Midwest-thinking." <br />When Glod was in the early stages of developing Tour Edge, he thought <br />several major companies were producing inferior products "and selling them for <br />$600 per set." Glod decided his company had to do it better and cheaper. <br />"The only way to sell our clubs was at half the price," Glod said. "If the <br />hot driver was going for $300, ours had to be $149. It had to be as good and <br />many times perceived as being better." <br />Consumers bought in. Tour Edge's best marketing proved to be word-of-mouth. <br />Golfers saw its moderately priced products as an alternative to higher-priced <br />brands. <br />Tour Edge currently has a driver that sells as low as $49.99 with <br />higher-quality versions going for $149. Premium drivers sell for as much as <br />$500. <br />"If you look at any consumer survey, price and value are way up there with <br />purchase decisions," said Michael Johnson, the equipment editor for Golf World <br />and Golf Digest. "Tour Edge offers a good option. If somebody is on the fence, <br />the salesman might say 'Give this a try.' <br />"They may never have heard of Tour Edge, but once they see the price, <br />they're like, 'Whoa.' You can get tour-quality equipment at 70 percent of what <br />you'd pay elsewhere." <br />Glod's equipment roots started while in high school at Glenbard South,nike free 3.0, when <br />he began repairing clubs. He then played college golf at Florida Southern <br />University, where his teammates included PGA Tour winners Lee Janzen and Rocco <br />Mediate. <br />Glod continued to tinker with clubs while in college, restoring and then <br />selling classic versions. He even redid a driver for Greg Norman. <br />After college, he was a golf professional for two years at Village Links in <br />Glen Ellyn. But after he realized he didn't like teaching and wasn't good <br />enough to join his old teammates on tour, he devoted all his energy to making <br />golf clubs. <br />"My second love," he said. <br /> <br /> var afterLoginLocation = ''; <br /> var defaultLocation = $('articlePromoLink').href; <br /> var wasClicked = false; <br /> if (!!window.carnival) { <br /> new memberNav( <br /> '#articlePromoLink', <br /> function() { //user is logged in <br /> if(!!afterLoginLocation && afterLoginLocation != '' && afterLoginLocation != 'default'){ <br /> $('articlePromoLink').onclick = function(){ carnival.utils.listener.fire('_carnival_'+afterLoginLocation); wasClicked = true; return false; } <br /> } <br /> }, <br /> function(){ //user is not logged in <br /> if(!!afterLoginLocation && afterLoginLocation != ''){ <br /> $('articlePromoLink').onclick = function(){ <br /> carnival.modal.popit(location.protocol+'//'+carnival.configuration('currentDomain')+'/'+signon.folder+'/site/registration/modal.signon'); <br /> wasClicked = true; <br /> carnival.user.afterLogin( <br /> function(){ <br /> if(!!afterLoginLocation && afterLoginLocation != '' && afterLoginLocation != 'default'){ <br /> carnival.utils.listener.fire('_carnival_'+afterLoginLocation); <br /> } else if(wasClicked){ <br /> window.location = defaultLocation; <br /> } <br /> } <br /> ); <br /> return false; <br /> } <br /> }//if <br /> } <br /> ).writeNav(); <br /> <br /> }//if <br /> <br /> <br /> <br /> textSize() <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> 1 <br /> <br /> <br /> <br /> <br /> <br /> <br /> 2 <br /> <br /> <br /> <br /> <br /> next <br /> <br /> <br /> | single page</span></td> </tr> </table></td> </tr> <tr> <td colspan="2" height="1" class="spaceRow"><img src="http://picsrv.fora.pl/subSilver/images/spacer.gif" alt="" width="1" height="1" /></td> </tr> </table>
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