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Industry needs glasses walking on two legs: In addition to competition or competition, but the lack of professional support to the competition, letting the low level of development of the industry has always been. In turn, the Business is war, the competitive environment operators and managers of the pressure created by competition in a variety of methods and means that the use of the operator's requirements, the competition results of the impact on the operators, competition deterioration or escalation of the operators hit, apparently to do a mental and physical fatigue the operator. Advertising to attract customers through a variety of media, is commonly used in optical industry marketing. Play the price card, discount card, so that low-level forms of competition is the most common type of promotions. What is more, for their own selfish interests, the entire industry into a cliff at the edge of harm to others is really the long run. Ad fight, better social business, but good times to so short. Low prices, and discounts to fight, and customers are increasingly not buy a. These are the consequences of vicious competition. Glasses are one and a half doctors and small business sectors, and I always will be marketing and professional development of the industry as is the glasses left leg and right leg. Light with marketing my leg, but no better good of the moment I.. Because they focus only on the surface of vigorous competition, do not think the true meaning of competition, not from the competition incentive / upgrade and improve themselves, can easily lead to a price war as the only methods of competition; this, have to say is a low-level commercial competition, but also a lack of operating advantages forced and helplessness, but also a core competence is not sad. Why do people advertising, the ads went away and stopped it? Because, from a technical point of view, you are doing, people are doing, there is no difference, no good or bad. Of course you do the advertising to come to you, people do the advertising to go where people go. You said your price is low, people say the price is lower than you, you said you discount the low, they said discount is lower than you. Consumers still do not see what is the difference in technology,[link widoczny dla zalogowanych], of course, everywhere. Running around, went to the cheap market and Ophthalmology. This is what you say next? Others to say that the wholesale price, the credibility of the hospital was higher than the optical shops. You can never say that our optometry technology better than the hospital there, the people you would like the Council, and others you will not necessarily ah. Do you have guts optometry doctor will not do that? Look at these customers will know who to believe? You might also turn a joke. And optical technologies that have legs, then go steady, but will go very tired. Optical industry is the core technology. With the technology it has the advantage against the fierce competition in the core. So, no technical content of the mining and exploration, not to explore every retail outlet in promoting the development of the individual or the status of the industry, the competitive model glasses will always stay in the lower competitive environment. How can we regain the trust of customers? How to improve customer loyalty? How can customers be the best quality at the same time have the most inexpensive promotional tool? On price? By the discount? By advertising? As if they are unreliable, or to rely on technology, relying on professional. In fact there are many professional optical shop and technical side of things yet to be developed,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], fully able to distinguish professional and Ophthalmology, entirely possible to When the technology becomes the protagonist of glasses after the competition, who are willing to sell low-cost technology and knowledge? Today's society, after all, is an information based society, said earlier, the glasses are one and a half doctors and small business sectors, became a doctor's point of view, the core of optical and technical and professional competition. But from a business point of view, also requires expertise in the good publicity and promotion. Ignore the conventional technology business model, often unable to retain customers by advertising,[link widoczny dla zalogowanych], by price, by the discount can only be a good moment but not good I know. High rack their brains to think of marketing ideas. In advertising, price competition in the run out of life and energy, sometimes braving the risk of collapse, in which the hard and the pressure is self-evident. The Zhigu expertise, lack of commercial advertising model, although able to retain consumers, able to establish a good reputation among consumers and trust, by such groups are able to establish new groups, but the lack of propaganda, this Way to go long and hard. Promote standardization of optometry in the meaning and value of the optical industry: always be a technology leader, always at the leading edge technology to master the optical industry's core competitiveness. Therefore, standardization of optometry who pioneered the use of technology will come to occupy the optometry technology leadership. Traditional optometry in vision-based, visual form as the main tool, the understanding of the different visual and subjective views of customers could seriously affect the accuracy of optometry, leading to relations between people, between the store and shop, different periods of not the same between the test results. Therefore, the traditional view is that no standard optometry. It is, therefore, came to excuse just to the media. However, Yuan Wang, Institute of optometry by the theory that long-term clinical studies have found that optometry is a standard, this standard is to position the image quality and imaging method based optometry. No standard visual image quality and image position with standard ah. And some of the popular methods are still retains the optometry in vision-based, visual form as the main tool of the traditional optometry. At the same time, these methods optometry serious theoretical issues, and associated sex. Therefore, the refraction method in actual clinical practice optometry, there were many problems. Leading optometry accuracy, time-consuming and laborious. The standardization of optometry optometry to the correct theory, to establish a new way of checking. Optometry vision chart is no longer the main tool, only a ruler to measure vision. Optometry vision is no longer the main basis, instead of based on image quality and image position as the standard method of scientific examination. In optometry from the reliance on visual form, through a variety of charts for accurate optical inspection, and each has a scientific and rational link between the theoretical basis and associated resistance. Makes the efficiency of examination and inspection accuracy are greatly improved. The customer does not affect the results of subjective factors. It can be said for the standardization of optometry, although subjective refraction, but it has a very strong objectivity. Customers did not know your purpose and content of each check. Therefore, the results can not control the refraction. More As a result of image quality and image position as the standard, as long as the use of the refraction method can effectively avoid the people, shops and stores, check for errors in different time periods. More importantly, the traditional optometry optometry customers can fully control the process and result, they became the protagonist of optometry. However, the standardization of optometry is the protagonist of optometrists optometry whole process is completely dominated by the optometrist. Therefore, the standardization of optometry methods, whether in theory or in the clinical practice of optometry have shown him a reasonable and scientific, real stood at the forefront of optometry, optometry standing on the highest point of technology. Business is war, the first to adopt new methods and new technologies,[link widoczny dla zalogowanych], of course, in the eyewear industry, who occupy the leading position of technology. Do what others do not, and do what others can not do, you have a unique technology with others, advantages and technical characteristics. Others do not, I do well, others do not, I can do, then people can do more I will not do, and do not it? So how do we do this? First, do people want to know what is bad, what is people can not do. In fact, this gap is still considerable. Simply put, hospitals and optical shops existed between the margins of the two regardless. To the project so far, most optical shops still think optometry is a simple refraction. The Hospital of visual function are based on the medical approach is the refractive optometry was only refraction system. Using the method of binocular vision medical examination results are often abnormal binocular vision can not be directly used for optical correction prescription. For example: for strabismus, the hospital major surgery for strabismus greater degree of the patient, the mild strabismus, helpless class of optical correction needed, but there are many traces of the symptoms of strabismus patients in the hospital can not find the solution to the problem. In the optical shop, traditional, and no binocular vision optometry checks, do not squint qualitative and quantitative examination of how the prism prescription can give it? So many of these customers have no place to solve the problem. So, is not their problem not solve it? Of course not, the method is still the standard optometry. Standardization of optometry in addition to more traditional scientific and rational part of refraction, is more important is that optometry is a complete binocular vision screening method. In addition to addressing the traditional refractive errors, but it is also perceived through the optical method, integration features, strabismus qualitative and quantitative examination, ranging from images, stereo vision, three parting function, regulation, and a complete examination. This check is to make people do bad, do what others can not do. The reason is simple, someone better check my investigation, I checked people do not check the others I can not check the check. Check the range, and found many problems, of course, the problem can be solved more naturally. Many people would doubt this check is not cost a lot of time, in fact, do not have to worry about. Although this method of standardization of optometry as many as 26 steps, but only 16 items will check the steps, the remaining 10 steps are selected search item. Standardization of optometry Another reason high efficiency is part of the refraction greatly reduced time. Because out of the eye chart without the need to identify as the subject of progressive opening direction, greatly saving time. Thus, a skilled optometrist, is fully capable of doing a routine check in 10 minutes. Fast only to 7 minutes or so. Stabilize, take a good healthy pair of legs need is a half-glasses half-health provider of the industry. Therefore, with the expertise of this core competence, the lack of a proper business planning and publicity, to inform consumers of technology advantage, how to let consumers know that they can get, how to promote their glasses to the most important consumer health consumption values? No one, good technique who experience? On the contrary, there is good planning and publicity, people are coming 忽悠, what could convince them, how can we turn them into loyal customers, how to make them into a quality and cheap propaganda machine? No high-quality professional and technical services work? Therefore, in the eyewear industry, to take a good, one leg alone is not enough,[link widoczny dla zalogowanych], with good marketing the leg, it will attract some customers. With outstanding expertise the leg, consumers who enjoy a high quality professional and technical services, become a loyal and stable customer base, while of high quality and cheap propaganda machine, it will play the selected lower business planning and advertising production pressure. So they can free up more time and energy to expand their business, develop new markets, a new round of development. So down, the development will become inevitable. So the cycle back and forth, but do not worry about their own business, do not strong?