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With prices ranging from $70 to $80 for the standard white or black Nike Air Force One and up to $300 for customized colors and logos this modest shoe has continued to hold a market share ever since.
Corresponding with the release and growth in popularity of the Nike Air Force One shoes was the growth of the Hip Hop movement and the growing popularity of Hip Hop clothing. Hip-hop fashion had begun to gain a foothold in the late seventies and continued to climb as a major culture and fashion through out the eighties. Marked by clothing with a distinctly African American influence the early Hip Hop fashion included the wearing of large glasses, gold necklaces, rings on many fingers,[link widoczny dla zalogowanych], oversized clothing in pallets of red, black and green and an emphasis on brand name footwear that was comfortable and reflective of personal style.

The Nike Air Force Ones became very popular as a brand of footwear within the Hip Hop fashion culture. Bright colored with over sized laces,[link widoczny dla zalogowanych], or white sneakers peaking out from under overlong pants Nike Air Force Ones maintained their hold on the Hip Hop market through the late eighties,[link widoczny dla zalogowanych], nineties and continue to hold a strong place now. Whether high top, low cut or standard height these shoes that were once mostly for sporting uses are now a casual wear footwear seen on the streets and in the classroom as well as on the basketball court.