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With the full liberalization of the retail industry, the rapid expansion of multinational giants, regional retail brand is facing unprecedented challenges. In Taiyuan, Shanxi, U.S. special good for Wal-Mart's \In the retail industry, \More and more facts have proven: With such as Wal-Mart, Carrefour and such international giants began to business expansion, a large number of local regional retail brands suffered unprecedented pressure from the regional advantages of long form is also \Strategy overshadowed.
U.S. special good supermarket chains operating in Taiyuan, 8 years, the development of the 6 chain, has become the local leading retail brand of Taiyuan. In recent years,[link widoczny dla zalogowanych], the U.S. special format with advanced forms of good, flexible pricing strategy and method of operation close to local folklore,[link widoczny dla zalogowanych], the international retail brand withstand the threat of invasion.
As a general rule, Wal-Mart storm Taiyuan,[link widoczny dla zalogowanych], the use of brand and scale advantages, deep channels, the price war, and launch the product in accordance with local consumption habits, all the local supermarkets for years Taiyuan formation of channels, products and other regional advantage will fade overnight, the market will eventually encounter the fall (but to varying degrees) of the predicament.
But the story is often moving in the direction of unexpected people. Taiyuan U.S. special good German supermarket group's chairman reservoir shared with reporters a series of data: According to statistics, 31 March 2005, Wal-Mart's 45th store in China opened in Taiyuan, Shanxi, Taiyuan, the day a total of more than 80,000 members of the public to patronize the new store, this global giant. But a year later, the U.S. special is still good to six large supermarkets and convenience stores,[link widoczny dla zalogowanych], dozens of scale to become the industry leader, U.S. special good sales last year more than 1.3 billion, while Wal-Mart opened from April 2005 to accounted for only 2 million or so late, Hualian nothing but 300 million. The first place regional brands to its name.
\McMillan to win the customers into low-cost positioning Est-Est (price), convenience-Est (service), fast-Est (speed), rich-Est (product selection),[link widoczny dla zalogowanych], pop-Est (fashion). Wal-Mart is the perfect example of cheap-Est. Wal-Mart's efforts are all low in order to strengthen its leadership position,[link widoczny dla zalogowanych], \
in the country,[link widoczny dla zalogowanych], mainly Competition supermarket prices and types of goods, Wal-Mart to enter the market, competitive advantage is obvious Taiyuan. In fact,[link widoczny dla zalogowanych], Wal-Mart does give the U.S. special and good local retail business is very great pressure. On price, Wal-Mart has \Wal-Mart is not invulnerable, however

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