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Newport is especially popular with African-American smokers, about 80% of whom prefer menthol cigarettes, according to U.S.-government survey data.
Lorillard says it has helped amplify the views of outside groups by paying to circulate their press releases on PR Newswire,[link widoczny dla zalogowanych], a major news distribution outlet. The company also uses Twitter and Facebook to link to news articles on the issue.
Lorillard spokesman Gregg Perry said the company “has taken vigorous steps to communicate with all who will listen to our point of view,[link widoczny dla zalogowanych],” adding that thousands of jobs are at stake. Another deleterious effect, according to the anti-ban camp,[link widoczny dla zalogowanych], would be the creation of a large and unregulated black market for menthol cigarettes.
In 2009, Congress passed legislation empowering the FDA to regulate tobacco products. While the law required the agency to prohibit candy,[link widoczny dla zalogowanych], fruit and spice flavorings in cigarettes because of their potential appeal to youths, lawmakers left it to the FDA to tackle the thornier matter of menthol. Menthol cigarettes account for about 30% of industry sales.
SILVER SPRINGS,[link widoczny dla zalogowanych], Md. — The majority of speakers at a public hearing on menthol cigarettes had a consistent message: Banning menthol would likely lead to a black market.
The hearing was part of a regularly scheduled Tobacco Products Scientific Advisory Committee (TPSAC) meeting, and of the seven people who spoke,[link widoczny dla zalogowanych], four cautioned about the potential black market.
In a surprising testimony,[link widoczny dla zalogowanych], Gilbert Ross, executive director and medical director of the New York-based American Council on Science and Health,[link widoczny dla zalogowanych], said his organization initially was puzzled as to why menthol wasn’t included in the FDA’s initial flavored-cigarette ban and commissioned a review of literature “to find out what was the real deal with menthol in cigarettes.”
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