www.bewet.fora.pl

loczytzn

Packaging design and value engineering

Light, quality improvement, 51% of unit cost savings; packages of the spoke design with series packages to enhance the visual impact, and establish a corporate image; interior designs by the three-color to two colors to achieve screening of the three color effects, save print processing fees, etc.: the value of a comprehensive analysis of the system,[link widoczny dla zalogowanych], year after year Baiyunshan Pharmaceutical Factory has made significant economic benefits, 1987, 100 million package to improve savings, increased sales of 70 million yuan. (4) The amount of increase in the cost of substantial improvements in function. Some design or processing methods, although an increase of more than a small amount of the original cost of the program, but the packaging features greatly improved, increasing sales while improving commodity prices, the commodity value. Side of the Import and Export of Light Industry in Guangdong Province (Group) Company prior to the reform package, household electrical appliances with corrugated boxes for packaging, aesthetic function is poor, market open. 1986 Triangle irons export sales less than 1; fi one. 1987 reform package, using a micro-corrugated boxes after adding polish color photographic printing, greatly increasing the aesthetic function of packaging, sales soared to 300,000, the price has increased by 3.5 per U.S. dollars, earned nearly $ 1,000,000 more . Another example is the former Guangdong Tea Import and Export Corporation exported to Europe and the packaging of bulk specialty teas 1500 U.S. dollars per ton in 1987 by the European style into a series of black tin gift packaging, the price per ton increased to $ 9,570, increase the price $ 8,070 , value-added 6 times in the Canton Fair is still a very good sales, turnover of up to l0 million cans. Total sales of packaging did not convey a sense regulations designed to convey the product information is one of the main functions. Since selling to people, to people interested in the packaging to be the study of human psychology. Human beings have a feature that grass is always greener, so to be constantly innovative design ideas, form means to be constantly changing. Convey information not only regulate sleep, as well as touch, hearing, taste, smell, etc., people's perception of access to information is a combination of these feelings get. If the design could use a variety of senses to convey information, feel more deeply. Japan Mr. Kohei Sugiura use mass selection in the form of tactile books binding, packaging design can convey the sense of touch as an auxiliary means to develop and create the form of information transmission Jin. Such as leather shoes in the sales package,[link widoczny dla zalogowanych], you can produce some leather texture of the tactile texture, makes contact with the packaging and content of citrus-related texture, increase the amount of information. Another example is the diaphragm of the present paper, the sales package EPB0 too monotonous, common to species of only 10, while Japan should be developed up to several hundreds with a grumble of science, patterns, colors, cut paper printed packaging material for packaging design t needs. In short,[link widoczny dla zalogowanych], improving packaging and decoration of the packaging did not account for a level of form, function and spend more aesthetic cost,[link widoczny dla zalogowanych], value-added, effective means of marketing for the high-end products, gifts, packaging of export products especially designed juice (5) feature slightly significantly reduce the cost down to consumers at different levels, sometimes in order to take care of the psychological benefits. Reduce the number of secondary functions to lower the standards into l Feng is also conducive to sales: it is necessary to function must not be reduced, but the auxiliary function, a secondary function. For example, a factory Shanghai thermos thermos gas hiding, first because the price is too high, sold low. Through value analysis, that the appearance of the decorative requirements do not have to be too high. Not necessary to dial the bottle, reducing the decoration costs. Guo bottle turntable removed minutes later, the retail price reduced by 22.5% from sales surge; some of the functional material is used may or may not jump on the costs, such as the abuse of mid-range product packaging foil bronzing, 'monitor glass cardboard printing and so on. These circumstances,[link widoczny dla zalogowanych], we can just work a little divination. Costs can be significantly reduced. Function and thus reduce the cost approach. Generally used for low-grade products to adapt to lower levels of consumer packaging or packaging of goods and consumables packaging. These are the application packaging design engineering methods discussed. Complete system of packaging design for value engineering methods, we also need to be further research and creation. Conclusion Overall, the value of the project's economic effects, should lead to the re-packaging business rules. The packaging design is the first packaging process, value engineering design departments of particular strategic significance. At the same time, I believe that, due to the introduction of value engineering, packaging design, the evaluation of the concept should also be updated. Emphasis on the past, we evaluate the technical aspects of packaging, in particular, often the visual aesthetics of the art form is about the lack of combined technical and economic analysis. Evaluation of comprehensive analysis of packaging should be packaged Jun function, value, and the effectiveness of promotions, etc., from the cost of packaging is the best match with the features, value is high, whether the benefits of good promotion for the comprehensive evaluation of other more appropriate ● China Packaging 1989 9 No. 2 / Jia

相关的主题文章：

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]