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Year 1987 saw the launch of a new line of Nike Shoe.,[link widoczny dla zalogowanych] This new line of shoes that shook the world with its innovatively advance air sole technology was Nike Air Max. Since its introduction lot many changes have been done to the original model.
The campaign started with the punch line: A little less hurt. The campaign made a strong appeal in the minds of the people with using athletes in the promotional campaigns.
Most of the shoe models use a cushioned heel at the bottom that is observable from the side.
Year 1985 saw the launch of Dunk as the shoe for the basketball players.They named it [link widoczny dla zalogowanych]. They initially targeted only the basketball players. Even the technology embedded was so as to support the sporty features of the shoe.