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In recent years, Nanchong City, focused around the strong brand clothing enterprises spun from the main line,[link widoczny dla zalogowanych], and actively promote the implementation of brand strategy. Currently, more than 30 spun from Nanchong City won the Chinese famous brand clothing brand, well-known trademarks in China, Silk logo, brand, Sichuan, Sichuan Province and other honorary titles, greatly enhancing the Nanchong spun from silk clothing products visibility.
Strategy for the implementation of the brand forward, Nanchong taken the following measures:
One is technological innovation as the driving force, and continuously enhance the competitiveness of the brand. whole industry added nearly 100 shuttleless shaft loom, developed a heavy silk fabric-sided elements, woven silk and natural fiber blends, a number of murals and other electronic jacquard market promising new products, further optimize the industrial structure,[link widoczny dla zalogowanych], enhance the competitiveness of products.
Second is to develop chain operations,[link widoczny dla zalogowanych], and continuously improve the brand influence. silk enterprises in Nanchong City, now in Yunnan, Beijing, Shanghai and Guangdong, more than 20 provinces (municipalities) to open franchise stores in Nanchong silk, using silk combined with the tourism industry to expand brand awareness, through the silk products into supermarkets , and other forms of open chain stores to expand sales channels. According to incomplete statistics, silk enterprises in Nanchong city in the country level and above have been opened more than 150 cities in Nanchong silk store. at the same time, some silk enterprises in the United States, Europe, Southeast Asia, India and other places to set up a marketing office, business at home and abroad every year to participate in various types of organized large-scale silk exhibitions and fairs up to twenty times.
Third, market demand and expand the brand share. industry-wide each year more than 200 support the development of new marketable products, products with its which Heidegger developed by blending high-end Silk jacquard silk, high-grade anti-velvet silk fabric, silk and other high-end high-grade heavy silk, not only meet the domestic demand, but also products into Africa, the Middle East and Russia and other emerging markets, promote exports rapidly.
Comments: Seize the brand, to grasp the core elements of competition