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e's the key to having a clear mind and operating your business effectively: don’t neglect your body.
More specifically, this is what you should try to do as
often as possible: go for a run.
I know, I know. You’ve always hated running. You think back to those cold, miserable p.e. lessons at school when it always seemed
to be raining and you got a stitch and you just wanted to
give up and everyone was *so* much faster than you. But that was
then, this is now! I hated running when I was younger, too.
I love running now, and that’s not just because I’m worried about not training enough and
having a heart attack ten minutes after the start of my next marathon. Apart
from the health benefits, it’s the only time during the day when I’m completely free to think about what I want.
During the day, there are too many distractions. Email coming in.
Spam to get annoyed by and delete. Telephone calls from people
offering advertising. Cups of tea to make. Biscuits to eat.
There’s just no chance to step back and look at things objectively.
Running gives you that. I don’t know what the actual physiological
effect on the brain of all that bobbing up and down is, but it’s almost as if the clutter you carry around
in your head gets bounced together and solutions come to you as if by magic. I can be a bit dense
sometimes, so it took time for me
to realise this, but when I stopped to think about it recently I had to admit to myself that almost
without exception, the best and most effective ideas I’ve had for my business
(and not just business; ideas for how to run my life) have come while I’ve been running. When you’re stuck in the office
staring at the mouse cursor blinking accusingly back at you [link widoczny dla zalogowanych], there’s just no way you can think of new and creative answers. You need to get out.
When I did the London Marathon two years ago, although I enjoyed training with running partners in
the months before the race, I always had to run at the same pace as them and
had to, well, talk to them! You’re running with friends, so you can’t just ignore them
for two hours [link widoczny dla zalogowanych], right? I didn't have any time to switch off.
I run alone now and it’s a lot better, much though I may sometimes miss the company.
I can go at my own pace, don’t have to concentrate too much on what's going on around me other than avoiding being run over, and while the legs are doing their own thing I can drift away and think about things. I find that being able to run at my own pace is
very important.
That’s also why I don’t listen to music any more when I’m out running. Why? Because when
you run to music you’re forced to listen to the songs
and subconsciously trapped into adjusting your pace to the
beat of what you’re listening to. I always find myself going a little bit loopy when I can’t
quite run quickly enough for the song I’m listening to. So no more music. Besides, it’s
dangerous to not be able to hear what’s going on around you.
So what do you think? Will you have a go for me? Running’s cheap, you know. No
need to pay out for gym classes, personal trainers or exercise equipment. Just get yourself a comfortable pair of
running shoes from a reputable shop and you’re set.
You’re too old, you say? Too overweight? Not enough time in the day? Believe me, it’s
never too late. Slow is absolutely fine, because the only one you’re racing
against is yourself. And you’ll never find time to do new things; you have to make it.
A tip before and after your run (very important): S-T-R-E-T-C-H your legs. It’ll significantly lower the
risk of injury. Try to lean over and touch your toes while keeping your legs straight. It'll be tricky at first, but you'll get there.
Oh, and one final thing. I’m not a qualif