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Packaging design and marketing: Cultural famous,

Binding form of the ancient books, out of the ordinary mode of the round bottle, near or far is a selection of ancient book binding The design of the bottle of wine to fully take into account the weight, volume, temperature changes, leakage of the bottle of thick, width,[link widoczny dla zalogowanych], height careful scrutiny analysis, the bottle is not too thick as the ancient library type, bottle such as a book standing will emerge-like instability, but also taking into account the visual effect and feel, and many other factors,[link widoczny dla zalogowanych], many of the conditions in the selection, the decision whichever is 17cm × 5cm × 7cm ratio of bottle. To show a long history of wine culture in its design heritage with the Yellow River valley in the eaves Yangshao pattern to the patterns of semi-relief type of dragon in the lower right front, the back of the center of ancient coins in the shape of seal used to write famous four words, pointing to the topic. bottle design using modern design trends,[link widoczny dla zalogowanych], replacing a straight line shape of the curve on the flat side of Wadang coupled with semi-relief patterns, ancient coins, décor, to increase the artistic value of the bottle. The wine bottle design to the Chinese ancient culture and arts and wine organic combination of both simple and elegant, but also bright and generous. the whole bottle reflects the charm of oriental art, while reminiscent of the Chinese culture and art and wine with thousands of silk Wanlv inseparable. Second, the bottle labels and packaging design and decoration: the design must be affixed to bottles and bottle coordinated, interior design and packaging, and bottles must be, is intrinsically linked to wine quality, but also the implementation of food Standard General labeling requirements. packaging design not only to achieve internal and external coordination, but also a large number of liquor products in the packaging Diocesan. With this question I also extensively studied the consumer psychology. commodities available, to meet consumer growing consumer demand for modern consumer goods is changing people's ideas. modern design should meet the plane made a new consumer mentality that people need, the design is both a science and is operated, it not only meets the needs of general consumers, but also to meet the high level of spiritual needs. To meet the ever-changing consumer goods market, guide the fashion, the pursuit of new ideas, product packaging and decoration gives a refreshing feeling, and all for the exclusive, so that the wine color in the visual packaging to gain a competitive edge on the lead. So , packaging design, packaging boxes for the use of Changle Gong background murals, reflecting the culture of wine, To make the packaging on the shelf has a strong impact, the color adopted the form of traditional folk couplets to red for the background, with Golden, the wine name written in black and write four words Su Yang Mao wine, simple but quite generous innovative. Purple background with a whole tray, gold tick Yongle Palace Mural, painted with red form,[link widoczny dla zalogowanych], mainly to red, loud and eye-catching, full of national flavor. the overall harmonization of packaging and decorating done, both full of strong wine culture and the arts, but also in many similar products is unique. This package do not naturally become media market, advertising, sales promotion plays a certain role. the beginning of the Spring Fair this year, Xiao Jiao, only two days time to set twenty-six million yuan business, Su Yang Mao opened a new chapter in the history of wine sales. As the wine packaging market effect, is also a lot of customers have received orders to goods. Su Yang Mao wine books with the shape of the ancient culture of wine, with a certain national character and artistic. It is not only loaded with practical value of wine, more full of beauty, scientific value. With the development of people's living standards, culture, improvement of the quality of the packaging requirements are also increasing. packaging must have practical, economic, scientific, aesthetic Guidelines are now upside down to aesthetic, scientific, practical, economical this model. Su Yang Mao wine packaging style hotels have been step one. And into the consumers home Zhuang Shigui, is to display as works of art. More consumers to the culture of wine packaging wine Su Yang Mao in the head as the typical symbol of the history of wine culture. Su Yang Mao Chinese culture famous wine packaging design distinguishes the style, mainly in the design of positioning carefully study and fully take into account changes in market conditions,[link widoczny dla zalogowanych], broad understanding of the concept of change as consumer packaged Central Academy of Art ZHU Hong-like Professor said:. Must be designed to form their own style. benefits and further promote and enhance their social awareness, a
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