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A Morgan Stanley survey of 878 smokers published in December found that 40% of Newport smokers would most likely try to quit upon a menthol ban. Twenty-six percent of the 191 Newport smokers polled were unsure what they would do and 15% said they would switch to non-menthol cigarettes.
Peer-reviewed scientific studies have drawn mixed conclusions as to whether menthol-cigarette users find it harder to quit. Meanwhile,[link widoczny dla zalogowanych], there’s scant evidence that smokers of menthol varieties are at a greater risk for smoking-related disease. Only one large epidemiological study has found a higher risk of lung cancer,[link widoczny dla zalogowanych], and only in men.
“We feel confident that if you look at the underlying data and epidemiology, it’s absolutely clear that there is no difference in disease rates between menthol and non-menthol smokers,[link widoczny dla zalogowanych],” says William True, Lorillard’s senior vice president of research.
While the other big cigarette manufacturers also oppose a ban,[link widoczny dla zalogowanych], the stakes are higher for Lorillard. The rising popularity of Newport has helped the company boost its market share in the declining U.S. tobacco industry. The 251-year-old company’s overall market share by retail-sales volume rose to 13% in last year’s third quarter,[link widoczny dla zalogowanych], from about 9% in 2001.
With their enticing cool and minty flavor, menthol cigarettes have emerged as one of the most controversial products made by the tobacco industry.
Kids are particularly drawn to them,[link widoczny dla zalogowanych], with nearly 45 percent of smokers aged 12 to 17 using menthol cigarettes, according to a 2009 National Survey on Drug Use and Health. Most black teenaged smokers — and 82.7 percent of black adult smokers — favor menthols, the same survey found.
“The manufacturers would have you believe there is not a scintilla of evidence that menthol is no more dangerous than other cigarettes to the individual smoker,[link widoczny dla zalogowanych], but we do not agree,” said Ellen Vargyas, general counsel for the American Legacy Foundation, a smoking prevention and cessation organization in Washington, D.C.,[link widoczny dla zalogowanych], founded with funding from the landmark Master Settlement Agreement between the tobacco industry and state governments. “Over 80 percent of African-American smokers smoke menthol, and African-America smokers have the highest rates of lung cancer. We also know African-Americans with lung cancer are more likely to die from lung cancer.”