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Committed to ecological development of Rossi will launch a mobile Sergio called Pump of Eco Sergio Rossi brand classics high-heeled shoes, the shoe money design, shoes material and technique are possible to reduce the environmental impact. This shoe money in 2009 on June 5, Sergio Rossi outlets worldwide exclusive starting, and draws period for movie theaters Home of propaganda situation.
"Home" is a environmental theme videos by photographer Yann Arthus - Bertrand shooting,[link widoczny dla zalogowanych], Luc Besson (famed director LvKeBei loose) and PPR group cooperation produced,[link widoczny dla zalogowanych], film aims to improve public responsibility consciousness of earth.
In order to create this kind of dreamy shoes, Sergio Rossi and innovation substituted material r&d sep.,[link widoczny dla zalogowanych], Germany research institutions Fraunhofer Fraunhofer institute (cooperation), particularly with specialized in environmental solutions research related department.
Francesco Russo and the institute's researchers, after intensive research,[link widoczny dla zalogowanych], finally for Sergio Rossi found a replacement for sustainability product shoe-making techniques of common materials.
Eventually, they create a paragraph using liquid lumber to make creative sole,[link widoczny dla zalogowanych], not only can reduce leather wastes,[link widoczny dla zalogowanych], and flexibility is admirable. Heel also used liquid wood, using compressed workmanship, high strength. All of these materials are biodegradable. Sergio Rossi with exquisite technology and original leather materials known, so for vamp is improving,[link widoczny dla zalogowanych], all by strong environmental awareness of leather-making worker involvement in instep production.
In addition, the packaging is also used biodegradable materials.
Eco Pump parts of the income donated to nonprofits GoodPlanet. Org. The association dedicated to through more rational responsible way of life, from the environmental, social and economic three aspects raise the environmental consciousness of people and environmental protection knowledge.

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