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When a recession or hard times hit it is a natural trait to become more conservative and try to save money by cutting out the things which are not deemed to be necessary. However during recessionary periods it is the entrepreneurs who tend to prosper because they see this as a period of time in which to exploit niches and markets which are being discarded by those who prefer to 'wait and see' what the market is going to do. The problem is that by the time they have 'waited and seen' they have missed the boat in being able to create extra wealth by not aggressively marketing their products or services.
There is an old saying that you have to 'Speculate to Accumulate' and it is even more relevant during harder times.
People still have to eat, they still need to buy at least some [link widoczny dla zalogowanych], shoes, household essentials, insurances, vehicles, and they always buy plenty more stuff over the festive season and holiday periods. If they feel that they are too overweight they will still buy weight loss products. Many will still take out loans, either to improve their homes rather than moving,[link widoczny dla zalogowanych], or let's face it, just to enable them to get through the difficult times. And the list goes on and on. But above all these purchasers are looking for bargains!
So why not give them what they want?
The internet is crammed full of products, services and ideas which people still need, so it is just a case of selecting the right ones and aggressively marketing them in order to achieve two things:
1. Have a happy customer who believes that have got excellent value for money.
2. To provide you with a means to create extra wealth.
Won't this cost me too much money to promote?
Look at the facts.
Put $500 into your savings account. If you are lucky and get 6% interest you have made thirty bucks in a year. Total $530. Yeah right,[link widoczny dla zalogowanych]!
Spend $500 advertising a product through pay per click on the internet. For example let us say that the product you choose returns $25 in commission per sale. And let us take a pretty poor scenario that you only make one sale for every 150 clicks on your advertisement. To break even you would have to pay $0.16 for your keywords cost per click. Anything below that and you are in profit. If you get your keyword costs down to say $0.12 then it will cost you $18 to make $25. That is a $7 profit. This might not sound as if you are going to become an overnight millionaire but look at the return, 39% on your investment! And remember you have already go your investment of $18 back. And this could have all taken place within a couple of days. Not a year. Get the point?
Sell one product a day and you are in profit by $2555 for the year. At virtually no cost to you. You just keep reinvesting what you make to make more.
'Speculate to Accumulate',[link widoczny dla zalogowanych]!
Move on to other products and rinse and repeat your successes. Find products that will give you $30 to $40 commissions, there are thousands of them out there in the marketplace. Find ways to get better click through rates. Look at how your competition advertises the product and learn from them. Once you start to make profits reinvest a portion of it into the sorts of tools that will give you an edge on this competition. Subscribe to internet forums and learn how to improve your copy-writing skills or find which search engines give you a cheaper pay per click price. Above all, do not believe that a recession means that you cannot create more wealth for yourself. Do it carefully,[link widoczny dla zalogowanych], research your products and their acceptance by the market, select your keywords to match the product and its unique advantages,[link widoczny dla zalogowanych], write sales copy that grabs the buyers attention and gives them a definite call to action, test and re-test to get the best from your campaigns, and go for it!
Recession, what recession?
Speculate to Accumulate.
For more P.P.C information please visit: The Wealth Blog
The manageress and a guy behind a till were the only people in the shop and I made my way to the walk-in beer fridge at the back. Over the months they had got to know me well and no doubt had their own thoughts about me. But I was probably one of their best customers so they always treated me politely. They could not have failed to notice the huge amounts of booze that I was buying.As I made my way to the beer fridge the shop assistant appeared out of nowhere and greeted me. "Sawubona," he said. He seemed to stare right into my very soul. I wondered what was he thinking. He sometimes helped me to the car and today would be no different. No doubt I was a shock to him as well. Maybe I was too paranoid. Sure I was gaunt,[link widoczny dla zalogowanych], filthy and sickly-looking but then maybe there were plenty of people like me coming in and out of the bottle store every day. Maybe all that intrigued them was where the money was coming from. That must be a mystery as I looked like a typical down and out. Bugger it. Let them ponder.
The cold beer fridge revived me a little and I always stayed a couple of minutes longer than necessary. I found my beer and asked the assistant to help me carry the case to the till. There I fumbled for the money and handed it over to the guy. He remained silent and passed me the change which I gave to the assistant. He mumbled a quiet "Siyabonga," and carried the case to the car.I felt that I had no choice any more. The liquor consumed all my mental and physical energy. The people who came and went in my life saw me as a babbling wreck. I comforted myself with the thought that they should see me when I was deprived of my beers.I stopped at the fridge long enough to sink a cold one and then walked into the office. My entrance went unnoticed and only Mary looked up and asked how I was feeling. Plonking myself down, I couldn't fail to notice that it had turned into a lovely day.