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Zhang Guifeng (Nanguo Morning Post): China’s Advertising Law forbids tobacco advertising on public occasions. The country has also ratified the WHO Framework Convention on Tobacco Control, which explicitly says that “parties recognize a comprehensive ban on advertising, promotion and sponsorship would reduce the consumption of tobacco products.”
The treaty also prohibits all forms of tobacco advertising, promotion and sponsorship promoting a tobacco product by any means that are false,[link widoczny dla zalogowanych], misleading or deceptive or likely to create an erroneous impression about its characteristics, health effects, hazards or emissions. Obviously, naming a Hope school after the sponsoring tobacco company and erecting promotional boards with the slogan “Tobacco helps your success” violate stipulations in the WHO Framework Convention on Tobacco Control.
Imagine a young child growing up in a school where he is told tobacco is helpful day after day. Will this child develop a correct understanding of tobacco’s harm and stay away from it? Who can ensure he will not become interested in tobacco products under such an influence? But no more. Smoking may still be on the rise in developing countries,[link widoczny dla zalogowanych], by around 3.5% a year, but in most of the industrialised world,[link widoczny dla zalogowanych], it’s all falling numbers, anti-smoking zeal, and grim government statistics.
You probably know the relevant figures: according to the official numbers, smoking causes 80,000 deaths in England each year, and costs the NHS an annual ��2.7bn and on a worldwide scale, cigarettes kill more people than illegal drugs, road accidents,[link widoczny dla zalogowanych], diabetes and alcohol abuse put together. In the last century,[link widoczny dla zalogowanych], smoking is estimated to have taken the lives of around 100 million people. Still, in this country,[link widoczny dla zalogowanych], around 10 million of us still do it.
Behind that figure lurks no end of sociological intrigue. In our prisons, 70% of inmates smoke. Age-wise, smoking peaks in the 25-34 age group at 26%, and falls to its lowest among the over-60s. Among men of Bangladeshi origin, more than 40% are tobacco-users; but women from the same background hardly bother at all, registering a figure of 2%. Does he foresee a time when, in Britain at least, nobody smokes at all? What he says next would surely chill your Hockneys and Ogdens to the marrow. “Honestly? I can imagine a day when people say, ‘Why did it happen?’ T
he costs, the health effects, what it does to your appearance, the smell . . . I can imagine people saying, ‘Why did we ever do that?’” And when might that happen? “Decades, I suppose. But I can imagine it coming.” The idea was first mooted in 2008 as part of a Department of Health,[link widoczny dla zalogowanych], or DoH, move to protect young people from smoking, but was not implemented.
Instead the government is currently legislating to ban the display of cigarette products from shops. In a policy document Monday the DoH said it would once again look into the issue. “The government believes that the evidence base regarding ‘plain packaging’ needs to be carefully examined,” it said. “Therefore,[link widoczny dla zalogowanych], the government will encourage research to further our understanding of the links between packaging and consumption, especially by young people.”