www.bewet.fora.pl

airjordan657

established branding strategy persevere, and continue to intensify, but the other hand, Conway, brand promotion inadequate. 93,[link widoczny dla zalogowanych],96 In addition to sponsoring the East Asian Games in the Chinese delegation, the other sponsored by a number of sports teams scattered, so that high-input and Li Ning, the promotion of major sports events, Anta's generous investment in the CCTV advertising compared to investment in Conway is is negligible. Modest investment promotion, sports marketing activities cause intermittent unable to influence the minds of consumers Jianli Qi brand, unable to attract dealers Gongtong the brand bigger.
Conway made were started after successful completion of movement for the national investment in the national distribution chain of stores, as Li Ning to carry out an earlier step in chain operations, Conway acquiescence, Li Ning, the dealers do all Conway, be given appropriate incentives. So in many cities, Li Ning store appeared next to a Conway store.

1994, the Li Ning,[link widoczny dla zalogowanych], property rights reform, spun off from the Jianlibao, and in brand marketing, talent introduction, the new channel mode, so the overall development system to quickly obtain the leading position in the industry, and has been leading so far. ANTA has concentrated fire attack smart low-end market, using its own manufacturing chain advantage,[link widoczny dla zalogowanych], and quickly occupied a large part of low-end sports shoes market. Conway, in addition to preferential policies and increased efforts to expand channels, the other is almost no background preparation work to do, which laid down the future risks stagnation.
2001-2008 China's sporting goods industry in the take-off stage, with the increasing consumer demand, market competition, from the initial overall competition, evolved into a sports apparel, sports shoes, sports equipment, outdoor sports equipment, such as diversification of the competition; Later, With further product segments,[link widoczny dla zalogowanych], such as broken down as a professional sports wear sportswear, sports apparel, sports shoes is divided into basketball shoes,[link widoczny dla zalogowanych], football shoes, running shoes ... ... for different types of breakdown products and market segments, according to the different technology and style further subdivided. On the other hand, consumer demand for sporting goods is limited to movement from the previous state into the needs of daily life. Especially as sporting goods brand, appeal to consumers when the unique brand proposition, with a different connotation of the brand, and even special sports lifestyle and spirit of the carrier to better meet the psychological needs of consumers. This stage the most important strategic choice is the clear market segmentation and brand positioning re-shape the content.
2, strategic choice and implementation of: Li Ning, \Li Ning started into consumer-oriented company dedicated staff to study the behavior of the consumer market, while Gallup hired to do market situation and consumer segmentation studies, consumer groups, according to the actual characteristics of Li Ning Li Ning to determine \Anything is possible, \
content in the re-branding the same time, Li Ning has hired IBM to do strategic consulting sector for the company brand positioning and strategic consulting, Leo Burnett advertising company Li Ning to do in order to better spread the brand Li Ning content. In order to stimulate the immediate revenue growth, strengthen channels of Li Ning Company to support the terminal, large-scale promotion of Li Ning store strategy,[link widoczny dla zalogowanych], open new stores, uniform store old and new visual identity, promotional,[link widoczny dla zalogowanych], and continued to do this thing for a whole three years. Li Ning has switched to the new fast track, 05-09 years, average annual compound growth rate of 36%, net interest and net capital gains from the previous rate of 7.6% and 17.2% respectively, increased steadily to 11.3% and 41.3%,[link widoczny dla zalogowanych], far more than the industry average.

相关的主题文章：

[link widoczny dla zalogowanych]

but because of narrow roads

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]