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v class="googleright">You are very excited!! You have finally created your own website!! But the trouble is customers aren't knocking on your website door. Why? The most probable answer is that your customers don't know about your website. There is no magic Internet fairy who will knock on people's door to announce your website's arrival. The task is up to you. To get your website marketing off the ground you either need to spend time learning and doing it or spend money and get somebody else to do it.
If you are like many small business owners,[link widoczny dla zalogowanych], you have most likely spent the majority of your website budget on creating the site, but have allowed very little money to actually promote it. Don't despair, below are some great ways to promote your website and business for free.
1. Email Marketing
Your first step should be to send an email to your existing clients announcing the arrival of your website. If you are starting a new business and don't have any customers, send an email to people you know who may be interested in your offer.
Under no circumstance should you EVER send unsolicited email (spam) to people you either don't know or who have not requested to receive your information.
2. Search Engines & Directories
A search engine is a searchable database of websites collected by a computer program (called a crawler, robot or spider). When you enter a keyword, the search engine looks for keywords in its database,[link widoczny dla zalogowanych], and any relevant records are displayed. Currently there are thousands of search engines and directories on the internet. Some of the main ones include: Google,[link widoczny dla zalogowanych], Altavista, Yahoo, Excite,[link widoczny dla zalogowanych], AllSearchEngines, Northern Light, DogPile, AllTheWeb, Lycos
To submit your website to the search engines, you can go directly to the search engine's website and add your URL (website address). Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. To find out what keywords your customers may be searching on check out Wordtracker.com
Once you decide on the keywords, use them in:
(a) Your website's domain name (b) The title of your page (c) The heading of your home page (d) The first paragraph of your home page (e) Meta tags - Keywords, page title, description (f) Titles of your graphics
3. Link & Banner Exchanges
Find websites whose business complements yours and add their website to your links/resource page. Then contact the company and ask for a reciprocal link. For example if you are a wedding dress designer, you could contact businesses that sell wedding cakes, jewellery, flowers and also venues, celebrants etc.
4. Email Signature
Every email you send should have an email "signature." This is text that is automatically attached to the bottom of your email message. You can include your name, business name, email address, street or postal address, website details, phone number, fax number, company slogan, description of your company and its products/services. You can set up different signatures for different purposes. If you are unsure how to set it up, check out your email program's help index.
5. Feedback and testimonials
When you come across a great product or service on or off the internet, send an email to the business owner telling him/her how the product/service helped you. Like you, most business owners appreciate receiving positive feedback and they wi
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